PRODUCTS
PROFESSIONAL
PRODUCT MANAGER (Sep 2022 - Present) Currently building the next-generation of Ray-Ban Meta Smart Glasses, in partnership with EssilorLuxottica -- featuring an upgraded 12 MP camera, a redesigned speaker for even better open-ear audio, a 5-mic array that now enables immersive audio recording, hands-free calling, live-streaming directly from your glasses, and Meta AI integration built into slimmer, thinner, more stylish Wayfarer and Headliner frames. Order yours today at https://www.meta.com/smart-glasses/!
PRODUCT MANAGER (Aug 2021 - Aug 2022) Led hardware and software platform development of next-generation Portal TV devices and Accessories.
PRODUCT MARKETING MANAGER (Nov 2019 - Jul 2021) Portal Experiences Lead across hardware, software, and marketing XFN teams. -- Covered all of consumer software experiences on Portal and led global GTM campaigns to launch key partnerships and AR experiences on-device, including Netflix, Disney, Harry Potter, and Dr. Seuss. -- Supported our Portal TV and Accessories hardware team on wide-range of inbound product strategy, including conducting consumer research, evaluating market positioning, analyzing volume & pricing estimates, and managing portfolio supply and inventory. -- Launched the first Accessories & Replacements program to supplement next generation of Portal smart display and TV products. -- Built and scaled Portal’s referral program via FB/IG ads, CRM emails, and on-device notifications, driving 77% of referral sends and 75% of redemptions in 3 months and all with record-low CPAs. -- Initiated a $MM evergreen campaign globally which boosted US brand favorability by XX points and resulted in the largest increase to consideration rates since the last product launch in 2019. -- Led global integrated marketing strategy across DTC e-commerce & digital retail, CRM, social, and influencer channels for priority promotional moments (Prime Day, Black Friday / Cyber Monday).
ASSOCIATE PRODUCT MARKETING MANAGER (Sep 2017 - Oct 2019) Led inbound, launch, and outbound marketing initiatives for 3 different products within the Facebook App team as part of a 2-year rotational program. ROTATION 1 -- EVENTS -- Created go-to-market strategy to launch Facebook Local globally and developed assets for NYC lifestyle press event and in-product advertisements, driving nearly 3M installs within the first 6 months of international launch. -- Partnered with engineering, design, and data science to build the team's first growth marketing strategy to drive app installs and A/B tested dozens of in-product campaigns that reached over 40M people globally with an average conversion rate of 27% and CTR of 1.7%. ROTATION 2 -- MARKETPLACE -- Defined new content creation strategy for the Facebook Marketplace Community Page, via A/B testing key messages and designs, which increased page likes by 2M and daily page engagement by 84%. -- Developed and executed new risk mitigation strategy across Business Integrity, Risk, and Product Operations teams to investigate user access issues, which was one of the product's top complaints. ROTATION 3 -- GROUPS -- Managed cross-functional product and marketing teams across 10 different product areas to develop a robust go-to-market strategy, comms messaging, and asset creation process for launching FB5 at F8 2019, which was the biggest mobile and desktop redesign for Facebook in 5 years. -- Drove alignment across product, privacy, policy, and legal stakeholders to reconfigure the Groups category taxonomy, which improved our recommendations model and increased the Groups team's topline metric by 2M people. -- Integrated asset development across product design and creative agencies to launch first product integration commercial for Facebook Groups in partnership with Jimmy Kimmel Live, reaching over 25M people across YouTube and Facebook. Led several launches of new group admin tools at the 3rd Facebook Communities Summit, an event that earned an NPS of 86 for all community leader attendees. -- Supported as interim PM for roadmap planning and engineering workstreams in order to build a new admin changelog feature, with the goal of improving awareness of new group management tools.
PRODUCT MARKETING INTERN (May 2016 - Aug 2016) Supported the MSCOM team as part of the ACE Marketing Internship Program, with a focus on localization and globalization brand strategy across our Microsoft-branded sites. -- Researched 96 global subsidiaries and over 200 international markets to determine globalization and localization scope needed in order to set standardized site framework. -- Developed prioritization model and plan to bring Tier 1-4 markets onto consistent site framework following global brand guidelines. -- Formally presented to 49 global subsidiary representatives in international conference call and engaged with 14 individual subsidiaries to initiate site localization process. -- Onboarded and launched 3 global sites to standardized framework by conclusion of 12-week internship.
SOCIAL MEDIA INTERN (May 2015 - Jul 2015) Supported a small marketing consultancy in Atlanta, GA and managed social media channels for a variety of client projects. -- Conducted extensive market research on the ride-sharing market and formulated a comprehensive pitch in order to establish a client partnership with Uber. -- Utilized Photoshop, Canva, and Hootsuite to design and schedule 3 complete social media campaigns for multiple brands on Facebook, Twitter, and Google+. -- Designed promotional materials (brochures and flyers) through Photoshop and assisted with the creation of a brand voice and style guide for LAMP Camp, a subsidiary IT development program. -- Applied the Agile framework and a modified Scrum methodology in a marketing environment to enhance the productivity and efficiency of our marketing intern team.
COLLEGIATE
MUSIC DIRECTOR (2015 - 2017) & PRODUCTION CONCERT MANAGER (2013 - 2014) PennYo, the premier Chinese a cappella group at the University of Pennsylvania and the 1st collegiate Chinese a cappella group in the US. -- Wrote and led rehearsals for over 20 arrangements performed by both current and alumni members. -- Edited and produced both the latest and second-to-last studio album for the group, which has garnered over 1,000 daily streams in China. -- Raised over $3,000 in crowdfunding project for album release. -- Organized first sold-out concert in group history as Production Concert Manager. -- Redesigned group website to debut new brand image and a complete archive of arrangements. -- Managed engagement and group content on Facebook page (over 2.6K likes) and YouTube channel (nearly 2K subscribers).
RESIDENTIAL ADVISOR (2015 - 2017) Served for 2 years as part of the on-campus college housing program. -- Mitigated a variety of conflicts between floor residents by serving as a third-party mediator in discussions. -- Organized monthly floor and house events to build community and mentorship amongst residents across grade levels. -- Received training in a variety of crisis situations, ranging from medical emergencies to mental wellness checks.
WHARTON AMBASSADOR (2013 - 2017) & SENIOR PEER ADVISING FELLOW (2016 - 2017) -- Led weekly information sessions for prospective undergraduate and graduate school applicants. -- Assisted Early & Regular Decision students as an Ambassador mentor to help them learn more about Penn & Wharton life. -- Managed Wharton Ambassador social media accounts on Instagram and Twitter as part of Media & Design Committee. -- Served as a senior mentor for underclassmen from all undergrad schools. -- Offered advice ranging from career options to course selection and to balancing health & mental wellness with studies. -- Collaborated closely with the Wharton Undergraduate Advising Division to create programming that provided underclassmen with more opportunities to connect with seniors.
NON-PROFIT ENGAGEMENT MANAGER (2014 - 2017) -- Developed marketing strategies involving brand management and social media development for three local and national non-profit organizations on a per-semester basis. -- Conducted extensive market research for two non-profits by conducting surveys and interviews in order to identify new customer segment profiles for clients to target. -- Designed six-month strategies for non-profits to implement in order to improve their promotional strategy based on market data gathered. -- Managed project timelines and communication with client stakeholders on behalf of MUSE consulting team.
DIRECTOR OF MARKETING & OPERATIONS (2015 - 2016) -- Doubled the number of likes and post reach on Facebook page within five months to increase brand awareness on campus. -- Redesigned organization website and maintained weekly updates on page for upcoming member events. -- Launched two campaigns featuring blog articles ("Wharton China Wednesday") and member profiles ("Feature Fridays") to boost engagement on Facebook page. -- Managed society-wide Mailchimp listserv to send out weekly update emails with internship and educational opportunities.